I love advertising. I like to follow her own mean, if they are watching television, just as I like to listen to the radio and I like the messages of the billboards. I like it because I find the genius, at times, because some spots are small masterpieces of creativity, as I like to assess and condemn those mediocre, as if my only advice would somehow decide the fate of the product in question. I was always ill people is quick to challenge the remote is just the range of advertising, because I find it quite irritating compulsive zapping. I admit that some spots are definitely not very pleasant because they are too unoriginal or harassing. On all the pounding of mobile and fixed telephony and the race infinitely more absurd and complicated history, with testimonials increasingly unlikely (the last coupled Hunziker - Travolta just did not work). I usually do not really like the familiar spot, kind of breakfast products or household products, because they always go the clichés monstrous, with small families unlikely where the eldest is 15 years old and mother 25. Not to mention those irritating nonsense the situation, the type of fairy Viakal, after years of living with two comely young ladies, he insists on Sgura the bathroom sink when mom goes to find him ... maybe mom would prefer a child alone with a few straight on tap is not it?!? An exception in this category Barilla spot. A melancholy music, a bit 'image as the original daily and always get a result that comes out from the pack, without necessarily engaging whomever to promote the spaghetti n ° 6. Advertising through the wheat fields in the center of the Italian cities was poetically brilliant!
removed that bad, therefore, the ability of the successful TV commercial is to be associated with a given period of life. Some of us seem to remove the brain, but if you happen to watch a videotape dated some of them when even movies recorded on an Italy on Saturday evening, I notice that the ads I remember them all. If by chance I hear the notes of an old jingle, slogan and words come to mind automatically. Will I was a child or are a couch potato couch potato adult perhaps, but what's more the old Christmas advertising Coca-Cola? "I want to sing along with you in a magical harmony ...".
Another fascinating example is for those cases where you know very well the commercials, you can not take away the music or smash the head of the slogan, but can not remember what advertises! In that case I do not know if this is a successful advertising very well or very badly, the fact is that when the meeting on television I can not help but look at it again.
In conclusion I am fascinated by the art of sending, or rather to give a message in seconds, making it stood out amongst many others. Maybe I am a non-advertising or perhaps I too would like to have the ability to synthesize certain spot that they involve, or are just struck by the fact that, in advertising, you can freeze a piece of history, society photographers of the period in which it is transmitted. Below I put two ads, per message and distant era, framing, each way own a piece of the world, as few other art forms can do today.
